Winery in Mallorca
Lightness as Identity
Ca'n Sort is a young winery project from Mallorca that deliberately steps away from the usual bodega cliché: instead of a heavy, rustic presence, the wines come across fresh, clear, and light in alcohol – lightness as a stance, not a coincidence. Our job was to build a distinct premium positioning around that, grounded in market and audience analysis, with a brand strategy that treats the wines' origin as the foundation rather than decoration. The visual starting point was Puig de Ferrutx, translated into a consistent design system spanning packaging, photo concept, illustration, and icon set. Rounding it out is a website built not as a shop but as a B2B platform for trade and hospitality – with clear argumentation and a focus on partnerships.
Art Direktion / ReBranding & Brand Expansion
The soil as symbol
The logo picks up the silhouette of Puig de Ferrutx and turns it into a solid shape: a terracotta outline standing for the stony soil of the Serra de Llevant – the very stones that give the wines their minerality and clarity. That shape becomes a fixed part of the wordmark logo – the lettering “Ca’n Sort” merges with the mountain form into one unit, so origin isn’t told, it’s simply there in the mark.
Lightness becomes a gesture
The starting point was the silhouette of Puig de Ferrutx, the mountain massif that shapes the landscape around the winery. Instead of tracing it literally, its outline was translated into a dynamic brushstroke – drawn freely, with deliberately open, imperfect ends that bring out the lightness in the wine’s taste. Reducing it to a single shape stands for a focus on the essentials, while the painterly, handcrafted execution signals quality and premium standing without ever raising its voice.
